Madrid · Europe · Miami
Video & Photography · Advertising · Service Production · Film · Branded Content · Events & Activations · Casting Direction · AI Set & Post-Production
Your production partner in Spain
Half American and half European, Carolina understands both cultures, both languages and both ways of working. House of G translates expectations as clearly as briefs — giving international teams a production partner in Spain who understands how they think, communicate and make decisions.
Clients from all over the world come to Spain and Europe to make the impossible possible — and that's where House of G comes in. Every production arrives with the right contacts already in place.
That's why clients trust House of G to handle service productions — big or small — locally or anywhere in Europe. Carolina acts as their local partner in France, Italy, Portugal, Germany and beyond.
Crews & agencies
The right crews, actors and modelling agencies — vetted contacts, called in fast.
Locations
A network of locations across Spain and Europe, scouted and secured.
Madrid Film Commission
Well connected with the Madrid Film Commission and institutions.
Permits
All kinds of permits — processed, managed and handled end to end.
House of G is a founder-led global production studio based in Madrid, producing across Europe and beyond.
We work across advertising, film, branded content, experiences and casting — bringing creative ambition and production precision together from the first idea to final delivery.
Services
At House of G we take on projects that excite us. Big or small doesn't matter — energy does. Every project is different, so we build the right teams, the right structure, and the right way of working around it, both creatively and financially. It's about building better. That's where the magic happens.
International productions supported on the ground in Spain — from budgets, locations and permits to crews, logistics, casting and final delivery.
Commercial production for agencies, brands and directors, combining creative sensitivity with precise, dependable execution.
Launches, cultural moments, live experiences and branded environments produced from concept through on-site operation.
Film, photography and branded storytelling shaped for campaigns, platforms, talent and audiences — from shoot planning and crews to post-production and final delivery.
Live-action shoots combined with AI-generated environments, scenes and wardrobe — in partnership with director Rod Minguez, covering shoot, post-production and final delivery.
Sectors
Portfolio
01 / Advertising
Service production for Neosaldina Brazil featuring Endrick.
02 / Advertising
A celebratory Adidas campaign honoring Lionel Messi as the most decorated player in football history.
03 / Branded Content
Capturing the rhythm and momentum of Madrid's running community.
04 / Events & Activations
Exclusive Meta x Anitta Experience.
05 / Events & Activations
An immersive SkyShowtime premiere experience.
Casting Direction
Distinctive faces, singular presence and the instinct to know who belongs in the frame.
Casting direction
Casting Direction
Ensembles built around movement, rhythm and the energy shared between performers.
Casting direction
Casting Direction
Performers chosen for depth and nuance — faces that hold a close-up and carry a story.
Casting direction
Casting Direction
From wild concept to believable character — casting that makes the imaginary feel real.
Casting directionSelected Experience
Brands, platforms and companies encountered across 15+ years of production and casting work. Presented as selected experience, not as commissions of House of G.
Based in Madrid, producing across Spain, Europe and international markets.
House of G works with agencies, brands, production companies, directors and creative teams who need a trusted production partner on the ground.
Why House of G
Senior involvement from first conversation to final delivery.
Creative ambition balanced with budgets, schedules and reality.
Madrid-based with an international network and production approach.
Creative casting direction combined with practical production expertise.
Strong relationships with clients, agencies, directors, crew, suppliers and talent.
Process
Creative conversations, production strategy, scope and budget.
Crew, locations, suppliers, casting, logistics and production management.
On-set production, problem solving and hands-on leadership.
Post-production coordination, finishing and final delivery.