HOUSE OF G
Madrid · Europe · Miami

Capabilities

Production,
with intention.

A creative production partner and a highly experienced execution partner — from first conversation to final delivery.

Camera crane and crew member on locationFilm crew reviewing a shot on a camera monitorPerformers staged across stone steps on location
01

Executive Production

End-to-end production leadership.

Development, budgeting, scheduling, production strategy, crew, suppliers, locations, logistics, negotiation, execution and delivery.

02

Service Production

International service production from Madrid and across Spain.

We handle the local knowledge, production infrastructure and execution required to make international productions work seamlessly on the ground.

  • Budgeting
  • Scheduling
  • Production management
  • Crew
  • Equipment
  • Locations
  • Permits
  • Suppliers
  • Casting coordination
  • Travel
  • Accommodation
  • Catering
  • Logistics
  • Post-production coordination
  • On-set execution
03

Creative Production

Turning creative ideas into productions that can actually happen.

Creative problem-solving, production design thinking, practical solutions, cost efficiency and close collaboration with agencies, directors, creatives and clients.

04

Advertising

Commercial production for global brands, agencies and creative teams.

05

Film & Entertainment

Feature films, documentaries, reality, entertainment and long-form productions.

06

Branded Content

Content productions designed around brand worlds, talent, storytelling and audience.

07

Video & Photography Production

Moving image and stills production for campaigns, brands, talent and editorial projects.

Shoot planning, crews, equipment, locations, talent, on-set production and post-production coordination for video and photography.

08

Events & Activations

Production for events, activations, launches, experiences and branded environments.

  • Production
  • Locations
  • Suppliers
  • Fabrication
  • Staffing
  • Talent
  • Logistics
  • On-site management
  • International coordination
09

Locations, Crew & Suppliers

A strong local network with international production standards.

Locations, crew, equipment, fabrication, suppliers and production infrastructure across Spain and international markets.

Core discipline

Casting with intention.

Casting is not simply finding faces. It is understanding the idea, the character, the world and the people who can make it believable.

House of G develops casting from strategy and character breakdown through auditions, shortlists, client presentations and final selection.

  • Casting strategy
  • Character breakdowns
  • Street casting
  • Actors
  • Non-professional talent
  • Models
  • Athletes
  • Celebrities
  • Musicians
  • Creators
  • Children & families
  • Specialists
  • International talent
01

Understand

Understand the creative, characters, references and production needs.

02

Define

Build the casting strategy, breakdowns and search parameters.

03

Cast

Source, audition, street cast, self-tape and develop the talent pool.

04

Curate

Edit, shortlist and present the strongest options.

05

Deliver

Coordinate final selection, negotiations and production requirements.

Carolina González

Founder · Global Executive Producer · Casting Director

Casting direction in full ↗

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