Casting Direction
Casting with
intention.
Not faces. People.
Casting is understanding the idea, the character, the world and the people who can make it believable.
House of G develops casting from strategy and character breakdown through auditions, shortlists, client presentations and final selection — creative and highly practical at the same time.
Disciplines
- Casting strategy
- Character breakdowns
- Street casting
- Actors
- Non-professional talent
- Models
- Athletes
- Celebrities
- Musicians
- Creators
- Children & families
- Specialists
- International talent
Delivery
- Self-tapes
- Video castings
- Auditions
- Shortlists
- Client presentations
- Negotiation
- Final selection
- Casting coordination
Process
01
Understand
Understand the creative, characters, references and production needs.
02
Define
Build the casting strategy, breakdowns and search parameters.
03
Cast
Source, audition, street cast, self-tape and develop the talent pool.
04
Curate
Edit, shortlist and present the strongest options.
05
Deliver
Coordinate final selection, negotiations and production requirements.