AI Hybrid Production
Shoot what's real.
Generate the impossible.
Live action meets AI.
Alongside our production services for international clients shooting in Spain, House of G now offers hybrid productions combining live action with AI.
We shoot real talent and products here in Spain, then create environments, additional scenes — even wardrobe — using AI. Full AI images are possible too. Depending on the brief, this can speed up the process, reduce travel and set construction costs, and make more ambitious ideas achievable within your budget.
And we stay on board after the shoot: post-production happens with the same team in Madrid — a team that comes from VFX, animation, 3D and compositing. Editing, AI compositing, grade, sound and final delivery, all under one roof. One production, one point of contact, from first call to delivered master.
Case study 01 / From plate to final
One shot, two realities.
Every sequence here was shot on a studio stage and finished with AI. Toggle each one: the real studio plate we capture, and the world built around it — environments, wardrobe and action extended with AI.
The film, assembled
The sequences above, cut together into one 30-second hybrid film.
Case study 02 / Hybrid production
Dir. Rod Minguez
Nutrata
Prestígio.
Real performance. A world built around it.
From the director’s visual plan to studio footage and the finished film: live-action talent and product meet reimagined settings and crafted ingredient imagery.
01
The visual plan
Performance, framing and the imagined world brought together before the finished image.
02
The live shoot
Talent, props and product captured on set — the physical foundation of the film.
03
The finished world
Environments, ingredient imagery and colour come together around the live-action footage.
Post-production / Shot breakdown
Three stages. One image.
Behind the scenes / Making of
On set. Into post.
House of G has partnered with acclaimed Brazilian director Rod Minguez to develop hybrid projects together — real performance captured in Spain, expanded into worlds built with AI.
Over the last 14 years, Rod has navigated all kinds of genres — comedy, beauty, documentaries and storytelling. In each of them, he strives to "pay off" the viewer's attention through inspiration, entertainment or information. He believes these are the only ways to build memorable commercials and branded content.
Rod directs projects from the creation of the idea through the shoot and the post, thinking about every detail and element along the way. The director accompanies the whole creative process, and in these hybrid projects he also acts as the post-production director — so the film you shot and the film you finish are one and the same.
What we combine
Real talent, shot in Spain
Actors, models and products filmed live with a real crew, real light and real performance.
AI environments & wardrobe
Worlds, locations and set extensions built around the footage — and wardrobe changed, restyled or created entirely in AI. Not just the background.
Full AI images & scenes
Fully AI-generated images are possible too — keyvisuals, stills and whole scenes that would be impossible, too costly or too slow to shoot.
3D blocking & keyvisuals
Camera moves, staging and keyvisuals blocked in 3D, so the shoot, the AI work and the campaign image follow one storyboard.
Why hybrid
- Faster turnaround
- Reduced travel costs
- Less set construction
- Bigger ideas within budget
The craft behind it
Not AI as an add-on
AI compositing and 3D blocking are part of how the film is designed from day one — not a post-only trick.
Your product, readable
The product is guaranteed to read in the AI-generated image: every text, label and small detail stays true.
A post team from VFX
Our post-production team comes from VFX, animation, 3D and compositing — senior hands on every frame.
Premium result, guaranteed
We guarantee a 100% premium result on your product — from first plate to final master.
How it comes together
Brief & shot split
We break the idea into shots and decide, one by one, what is shot, generated or combined.
Joint pre-production
Lens, light and colour references are fixed for both sides so live plates and AI material match.
Shoot in Spain
A lean, focused shoot on talent and product — locations, casting, crews, equipment and logistics handled locally.
AI generation
Environments and scenes are generated and refined against the footage under the director's eye.
Finishing
Compositing, grade, sound and delivery — one film, not two halves.
Whether you're coming with your own director and creative team or need us to put together the full production, we take care of both halves — the shoot (locations, casting, crews, equipment and logistics) and the post (editing, AI compositing, grade, sound and delivery).
Have a brief that could be a good fit?
Send us a brief